Rediscovering the Big Apple
A Guide for Your Next Visit
Before you take off on a New York jaunt, there are some important things to keep in mind: Public transportation. No chain restaurants. Tipping is important (except for food stands). Never stop walking on a busy sidewalk – and that sidewalk has a fast lane and a faster lane. Watch out for buses, cabs and bikes. Take advantage of bathrooms when they’re available. Comfortable shoes. The rest you’ll figure out. Go enjoy yourselves!
What to Do
Beyond the iconic Empire State Building, Central Park, Rockefeller Center, and Statue of Liberty, the city is teeming with fresh and intriguing experiences waiting to be discovered. Venture off the beaten path to discover some of New York’s most captivating new attractions and hidden treasures.
Back to the Future - The Musical / Source: dpa via Reuters
Broadway is back!
Yes, back and roaring. The dazzling spectacles, the unforgettable ambiance, and the extraordinary talent—it's all timeless. In the heart of Times Square, 41 grand theaters stand ready to enrapture you with musicals, comedies, and dramas that continually enchant and astonish.
New York Philharmonic / Source: nyphil.org
David Geffen Hall
The New York Philharmonic's home has been transformed into a state-of-the-art hub for classical music and a more welcoming space for New Yorkers. Go see a show at the newly redesigned David Geffen Hall at Lincoln Center.
10 Lincoln Center Plaza, New York, NY 10023
nyphil.org
Uptown Night Market / Source: maschospitalitygroup.com
Night markets
Five open-air night markets have popped up around town this year, from the Bronx to Manhattan. Grab some cash and head out to eat locally and deliciously.
Speakeasies
In the heart of New York City, speakeasies are storied hideaways where the Roaring Twenties continue to come alive—intimate, dimly lit establishments that echo with the secrets of a bygone era. These secret bars, originally established during the Prohibition era, have evolved into captivating retreats, enchanting patrons with their nostalgic charm and air of mystery. Here are New York's top speakeasies to explore on your next visit:
Source: Troy Hahn/The Back Room
The Back Room
Stepping through The Back Room's hidden entrance, the same passage that patrons slipped through 85 years ago, you’re immediately transported to another time. Here, cocktails are served in teacups, a nostalgic nod to the clandestine ways people secretly savored their spirits during Prohibition.
102 Norfolk Street, New York, NY 10002
instagram.com/thebackroomnyc
Source: Attaboy
Attaboy
Attaboy, with its simple premise of no menus, offers only masterfully crafted cocktails. In this discreet and stylish Lower East Side space, guests share their preferences with skilled bartenders, who craft tailored, unforgettable drinks. In 2022, Attaboy earned a spot among the world's top 50 best bars.
134 Eldridge Street, New York, NY 10002
attaboy.us
Source: Please Don’t Tell
Please Don't Tell
Access to Please Don't Tell is gained through a vintage phone booth in a hot dog joint, a fitting introduction to its mysterious charm. This East Village gem offers a warm, dimly lit space that transports patrons back in time, where expert mixologists serve meticulously crafted cocktails.
113 St Marks Place, New York, NY 10009
pdtnyc.com
New York Aquarium / Source: nyaquarium.com
New York Aquarium
With a complete rebuild following Superstorm Sandy, New York Aquarium offers a new climate change exhibit called "Sea Change," plus underwater viewing of the California sea lions, harbor seals, sea otters and African penguins.
602 Surf Avenue, Brooklyn, NY 11224
nyaquarium.com
The Polonsky Exhibition of The New York Public Library’s Treasures / Source: Max Touhey/NYPL
Awesome (literally) artifacts
The Polonsky Exhibition of New York Public Library’s Treasures spans 4,000 years of history and includes a wide range of history-making pieces: the only surviving letter from Christopher Columbus announcing his “discovery” of the Americas to King Ferdinand’s court, the first Gutenberg Bible brought over to the Americas, and so much more.
476 5th Avenue, New York, NY 10018
nypl.org
Sloomoo Institute / Source: sloomooinstitute.com
Get slimed (not kidding!)
A feast for the eyes, a delight for the nose, and a playground for the senses—Sloomoo Institute’s Slime Museum is back and better than ever after a stunning renovation. Nestled in the heart of SoHo, this unique space invites you to dive into a world of vibrant colors, enchanting scents, and irresistible fun.
475 Broadway, New York, NY 10013
sloomooinstitute.com
Where to Shop
Eschew the usual – Bloomingdales, Bergdorf Goodman, Saks Fifth Avenue – and try something new, something a little more unusual. Just a few suggestions:
Source: Rowing Blazers
Rowing Blazers
Known for their modern, nostalgic take on classic preppy style, with their New York flagship being a vibrant hub for timeless fashion enthusiasts.
8 Rivington Street, New York, NY 10002
rowingblazers.com
Source: Fishs Eddy
Fishs Eddy
The quirkiest store in NYC! This place is full of fascinating dishware, from vintage hotel plates to glasses featuring the faces of famous politicians.
889 Broadway, New York, NY 10003
fishseddynyc.com
Source: GrowNYC/Union Square Greenmarket
Union Square Greenmarket
Unique vintage clothes and interesting souvenirs, plus a farmer’s market with fresh fruits and vegetables.
Union Square W &, E 17th Street, New York, NY 10003
grownyc.org/greenmarket/manhattan-union-square-m
Source: L’Appartement Sézane
L’Appartement Sézane
The store feels like stepping foot into a Parisian apartment, which only adds to this unique shopping experience in NYC.
254 Elizabeth Street, New York, NY 10012
sezane.com
Source: Love, Adorned
Love, Adorned
A charming boutique selling vintage and designer jewelry in a perfectly curated, light-infused shop.
269 Elizabeth Street, New York, NY 10012
loveadorned.com
Source: John Fluevog
John Fluevog
A Canadian shoe brand best known for creating some of the most unique shoes you will ever see in your life.
67 Prince Street, New York, NY 10012
fluevog.com
Where to Stay
The search for the best hotels in New York City isn’t exactly the easiest endeavor because there are more than 700 of them! Even the best attempts at narrowing it down leave choices upon choices. Here are just a few:
The Carlyle, A Rosewood Hotel
Located on Madison Ave., the Art Deco Carlyle is a true emblem of the New York experience, steeped in a rich history that has seen countless celebrities and dignitaries pass through its doors. A mere stroll away, you'll find a plethora of museums, galleries, upscale shops, and the sprawling Central Park.
The Carlyle has been a favorite among royalty and leaders alike; Princess Diana chose it as her abode during her royal visit in the 1980s, and years later, her legacy lived on when Prince William and Kate Middleton stayed there. The frequent visits by John F. Kennedy even earned it the nickname “New York White House.” Our recent stay here was nothing short of amazing, offering a unique blend of historical charm and modern luxury.
35 East 76th Street, New York, NY 10021
rosewoodhotels.com/en/the-carlyle-new-york
Mandarin Oriental
Mandarin Oriental, New York stands as a stunning fusion of modern design complemented by stylish oriental flair. This luxurious destination boasts elegant guestrooms and suites, all offering breathtaking views of Manhattan coupled with Five-Star hospitality. The MO Lounge provides guests with an all-day menu set against the picturesque backdrop of Central Park and the Manhattan skyline.
Adding to its opulence, the property houses a 14,500 square-foot Five-Star Mandarin Oriental Spa and a state-of-the-art fitness center featuring a 75-foot lap pool. Nestled in Columbus Circle's Deutsche Bank Center, the Mandarin Oriental is perfectly positioned near world-class dining, shopping, and entertainment venues like Broadway Theaters, Lincoln Center, and The Shops at Columbus Circle.
80 Columbus Circle, New York, NY 10023
mandarinoriental.com/en/new-york/manhattan
The Standard, High Line
Elevated majestically above the High Line on colossal concrete pillars, this hotel offers an ethereal experience, as though you're hovering above the metropolis. As you immerse yourself in this sensation, your gaze drifts over the Hudson River, tracing its path up to the iconic One World Trade Center. A special touch: from the luxury of your bathtub, you can indulge in this spectacular panorama.
This establishment stands out as one of New York City's most stylish accommodations. Its vibrant surroundings brim with nightlife both within its walls and beyond. Guests can savor delectable meals at the Standard Grill, enjoy refreshing brews at the outdoor Biergarten, or dance the night away at the chic rooftop spot, Le Bain.
848 Washington Street, New York, NY 10014
standardhotels.com/new-york/properties/high-line
The Nolitan
Nestled in the heart of the city, this contemporary 57-room hotel brilliantly encapsulates the modern traveler's desires. Each room showcases meticulous design and is equipped with comforts that go beyond the basics. For those keen on staying active, the hotel offers complimentary bikes and skateboards, granting guests a unique way to explore the city.
For those seeking an intimate retreat, the hotel presents a romantic package, complete with champagne, delectable chocolate-dipped berries, and a seductive rose petal turndown service, all complemented by a relaxed 2pm late checkout. Shopaholics are in for a treat as well, with the Nolitan Perks. This exclusive benefit entitles guests to special discounts at local neighborhood boutiques, allowing them to indulge in a unique shopping spree.
30 Kenmare Street, New York, NY 10012
nolitanhotel.com
Where to Eat
With a staggering total of 23,650 restaurants in New York City, you'll find lists upon lists proclaiming "The Best Places to Eat in NYC." Venturing through them all could occupy a significant portion of your life, not to mention your savings. The best spot often depends on the neighborhood you're in, so here are a few standout choices by area:
Source: Dim Sum Go Go NYC
Chinatown – Dim Sum Go Go
Crafted with the finest ingredients and made to order, Dim Sum Go Go presents an authentic Cantonese culinary journey, celebrated by both Michelin and Zagat.
5 E Broadway, New York, NY 10038
dimsumgogonyc.com
Source: Hearth
East Village – Hearth
An Tuscan-American farm-to-table restaurant with a great brunch. Marco Canora won the James Beard Award for Best Chef in NYC 2017.
403 E 12th Street, New York, NY 10009
restauranthearth.com
Source: Gramercy Tavern
Flatiron – Gramercy Tavern
An elegant backdrop for fixed-price, seasonal menus. Michael Anthony won the James Beard Outstanding Chef Award in 2015. Michelin 1 Star 2022.
42 E 20th Street, New York, NY 10003
gramercytavern.com
Source: Gotham
Greenwich Village – Gotham Restaurant
Gotham, a celebrated fine-dining restaurant, renowned for its contemporary American cuisine and elegant ambiance.
12 E 12th Street, New York, NY 10003
gothambarandgrill.com
Source: Estela
Little Italy & Nolita – Estela
Terrific new American and brunch. Ignacio Mattos was a James Beard Best Chef in NYC Nominee 2017. Michelin 1 Star 2022.
47 E Houston Street, 1st Floor, New York, NY 10012
estelanyc.com
Source: Sushi Yasuda
Midtown East – Sushi Yasuda
One of New York's longstanding omakase destinations, is revered for its exquisite fish, with fresh selections flown in from Japan. Michelin 1 Star in 2022.
204 E 43rd Street, New York, NY 10017
sushiyasuda.com
Source: Masa NYC
Midtown West – Masa
Chef Masayoshi Takayama offers unparalleled precision in sushi craftsmanship with the finest ingredients sourced directly from Japan. Michelin 3 Star 2022.
10 Columbus Circle, 4th Floor, New York, NY 10019
masanyc.com
Source: Wildair Restaurant
Lower East Side – Wildair
Trendy eatery celebrated for its innovative natural wine list and inventive small plates, presenting a modern and casual take on fine dining.
142 Orchard Street, New York, NY 10002
wildair.nyc
Source: The Modern
Midtown West – The Modern
Located adjacent to the Museum of Modern Art, The Modern offers sophisticated contemporary cuisine in an elegant setting. Michelin 2 Star 2022.
9 W 53rd Street, New York, NY 10019
themodernnyc.com
Source: Great Jones Distilling Co.
NoHo – Great Jones Distilling Co.
Experience the Roaring '20s reborn at Manhattan's first legal whiskey distillery since Prohibition, offering house-made spirits and refined classic dishes.
686 Broadway, New York, NY 10012
greatjonesdistillingco.com
Source: Faicco's Italian Specialties
West Village – Faicco’s Italian Specialties
An NYC staple since 1900, Faicco’s is renowned for its authentic Italian deli items like house-made sausages, fresh mozzarella, and traditional sandwiches.
260 Bleecker Street, New York, NY 10014
instagram.com/faiccosnyc
Source: Restaurant Daniel
Upper East Side – Daniel
Guided by Chef Daniel Boulud, Restaurant Daniel delivers a harmonious fusion of classic and modern French elegance. Michelin 2 Star 2022.
60 E 65th Street, New York, NY 10065
danielnyc.com
A Final Thought
It’s not necessarily the New York you might remember, but it’s definitely the New York you’ll want to remember. Don’t feel overwhelmed. You can’t see everything in one trip. Enjoy what you have the time and energy for, because New York will still be there on your next visit. As always, safe travels!