What’s Your Real Goal as an Entrepreneur?

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It’s a beauty! A symbol of success to some. And before I became an entrepreneur I constantly thought of fine, expensive automobiles: A Rolls-Royce, a Ferrari, a Lamborghini, the list grew.

Dreams are good. They motivate you. They give you something to work for. But those dreams can also be a huge distraction. Owning exotic cars wasn’t my real goal in business, nor should it have been. Let me explain.

There are a lot of people who give advice on becoming a successful entrepreneur, and I’m one of them. But not all advice is equal. In fact, some are completely wrongheaded, uninformed, and will lead you away from doing the things that will help you accomplish your goals. But I believe the least valid among them are the ones I call The Dream Weavers.

Dream Weavers are “motivators” whose advice is less about the realities of the daily business grind and more about a supernatural vibe that you can ride to riches. They tell you success follows those who:

Believe in the inevitability of their success
Make ridiculous lists of all they want to acquire when they finally “make it” (you know – 1. Buy a Rolls 2. Own a private jet 3. Live in a         big home, etc.)
Think about the “big picture” rather than the daily details.
Are convinced that if they dream hard enough they will get everything they’ve ever wanted

Sounds pretty simple, right? And easy! That’s why the Dream Weavers are so popular. They tell people what they want to hear rather than the cold, hard facts of the business world. Well, I’m here to tell you that getting that fancy automobile, and big home isn’t simple or easy. It takes hard work and concentration – not on your dreams but on making your product/service salable, desirable, and profitable every single day.

You’ll have a better chance of beating the competition if, while they’re sitting behind a big desk dreaming about being featured in Forbes magazine, you’re making a list of steps you’ll take to make your business a success. Examples include:

1. Look to improve how you approach others every single day.
2. Making calls daily to anyone/everyone.
3. Creating demand by your level of confidence.
4. – 1,000. Do all the mundane tasks that are absolutely necessary to becoming a successful entrepreneur.

Doesn’t sound very glamorous, does it? It’s certainly not as much fun as dreaming about that status symbol car or listing what you want to buy. But that’s the point. You can have a dream, but that dream can’t be a substitute for hard work, nor should it be your goal. Your goal must ALWAYS be to keep your business at the top of your thoughts and first in your efforts so it can succeed.

Only after you’ve achieved a certain level of success should you pull out your “I want all this” list and decide if it’s still important to yourself and your enterprise.

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